In today’s fast-paced, hyper-connected world, strategic communication has become more critical than ever. It is no longer just a tool for delivering messages; it is a vital component of organisational success, influencing how brands, governments and individuals connect with their audiences.

This course is structured to provide participants with a comprehensive understanding of strategic communication, combining theory, practical skills and real-world applications. Each day includes a mix of lectures, activities and assignments to ensure engagement and learning retention.

Duration: 30 Days
Mode: Online (Live sessions, recorded lectures and self-paced activities)
Target Audience: Professionals, marketers, PR specialists, entrepreneurs, students and all persons interested in strategic communication.

Learning Outcomes
Understand the fundamentals of strategic communication.
Develop skills to craft and execute effective communication strategies.
Learn to use digital tools and analytics for communication campaigns.
Gain insights into crisis communication and reputation management.
Apply strategic communication principles to real-world scenarios.

Course Outline
✅What is strategic communication?
✅Key principles and frameworks.
✅The role of communication in achieving organizational goals.
✅Understanding your target audience.
✅Tools for audience research and segmentation (demographics, psychographics, behaviour).
✅Crafting audience personas.
✅Crafting compelling messages.
✅The art of framing and storytelling.
✅Aligning messages with organizational goals.
✅Traditional vs. digital communication channels.
✅Choosing the right channels for your audience.
✅Integrated communication strategies.
✅Ethical considerations in communication.
✅Transparency, accountability, and trust.
✅Case studies of ethical dilemmas.
✅The rise of digital media in strategic communication.
✅Social media platforms and their unique advantages.
✅Creating engaging content for social media.
✅Content calendars and scheduling tools.
✅Key metrics for measuring success.
✅Tools for social media analytics (e.g., Google Analytics, Hootsuite).
✅Basics of search engine optimization (SEO).
✅Pay-per-click (PPC) advertising and search engine marketing (SEM).
✅The role of influencers in strategic communication.
✅Identifying and collaborating with influencers.
✅Building a strong brand identity.
✅Positioning strategies for competitive advantage.
✅Preparing for communication crises.
✅Key elements of a crisis communication plan.
✅Monitoring and managing online reputation.
✅Tools for reputation management.
✅The importance of internal communication.
✅Tools and techniques for effective internal communication.
✅Challenges of communicating across cultures.
✅Strategies for effective global communication.
✅Overview of theories (e.g., Two-Step Flow, Agenda-Setting, Framing).
✅Application of models in real-world scenarios.
✅Role of PR in strategic communication.
✅Building relationships with journalists and influencers.
✅Crafting effective email campaigns.
✅Tools for email automation (e.g., Mailchimp, HubSpot).
✅Role of communication in politics and advocacy.
✅Crafting persuasive messages for social change.
✅Key performance indicators (KPIs) for communication.
✅Tools for measuring ROI.
✅Emerging technologies (AI, AR/VR, etc.).
✅The future of communication in a digital-first world.
✅Building a professional network in the communication industry.
✅Crafting your personal brand as a communication professional.

Course Features
✅Live Sessions: Interactive lectures and Q&A with industry experts.
✅Recorded Lectures: Accessible for self-paced learning.
✅Assignments and Activities: Hands-on tasks to apply concepts.
✅Capstone Project: Real-world application of skills learned.
✅Certification: Recognised certificate upon completion.

This course is designed to be engaging, practical, and impactful, equipping participants with the skills and knowledge to excel in strategic communication.

Course Fee
55, 900 Naira or 50 Dollars.
Make payment via the option below and send mail to aenonacademy@gmail.com and our team will enrol you immediately.
Bank transfer (Nigerian naira)
Fidelity bank. 4010718392
Name: Aenon Communications Ltd.

Or click the link below to pay with Paystack

Register Here

Classes start on June 1, 2025.
All course contents are self-paced, recorded and archived meaning that participants do not have to be at any scheduled time to consume contents.

Instalment payment

If  you choose to pay in two instalments, you pay 30k Naira now and pay 28k Naira later.

If you choose to pay in three instalments, you pay 20k Naira now, pay 20k Naira next and 20k Naira later.

Full payment must be made before enrolment into the class.

Refund Policy

Meet the Lead Instructor